How to Build Orthodontic Brand Awareness – E-Library


Orthodontists are the ones who visit. An online presence that is strong and well-established can help increase orthodontic recognition. Below are a few internet-based marketing strategies that will get patients interested in your practice.

Start by sharing some photos with the team members to highlight your company’s healthy and positive environment. The photos can show how you spend your day at the workplace or an important celebration like a team meeting or birthday celebration.

One way to involve patients is by having them participate in an online contest. Consider hosting a giveaway challenge where participants can be awarded a prize for their healthy dental hygiene habits for example, flossing daily all day, for a whole month.

It is also possible to engage patients directly by asking them share photos of their healthy smiles after treatment. Also, you could create an “Patients of the Day” campaign to show that the patients you treat are real people, not just clients.

The main thing you need to remember when building dental brand recognition is that some patients are worried about going to an orthodontist. Whatever marketing strategy you choose ensure that your you have a comfortable environment for your dental office.

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